Well it sure is nice to be recognized in such prestigious company
"But e-zines, regardless of the intended audience size, show success by at least one key metric: the amounts of time visitors spend on the sites. The duration of visits at many e-zines greatly exceeds that at conventional magazines. For instance, the e-zine Kingsnake.com, targeted at amphibian hobbyists, keeps each visitor on the site for an average of 51 minutes. By contrast, users visiting the magazine sites of Time.com and Reader's Digest Online stay an average of only 7.2 minutes."
taken from The E-zine Advantage - Lessons from Online for Traditional Publishers by Linda K. Pilgrim, Research Editor, Jupiter Research
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